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I am a lousy copywriter
British-born David Ogilvy was one of the original, and greatest, “ad men.” In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has...
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SEO, PR or Advertising Agency: Which is Best for Social Media?
Pretty much every marketing agency now offers social communications as a service: you could go down the PR route, the advertising route or the SEO route. But what’s the difference? What can you expect...
View ArticleCopywriting and Designing: the Inseparable Parallels of Advertising World
The strong platform of media is no good to the brand if it’s not utilized by marketers to spread a word about the brand and its relative strengths and creative ideologies. A strong creative idea and a...
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